17276 Digital MarCom Manager
・Be in-charge of Managing local activities around our GBT and Dental marketing campaigns
・The Digital MarCom Manager, will devise, lead and manage the digital marketing strategy to further promote the unique value proposition of the company and its’ GBT protocol. This will include devising ways to increase brand impact and traffic to the company’s site, the creation of lead generation campaigns, management of the social media activity and overall responsibility for all digital communications working closely with Digital Marketing Specialist.
・Manage Marketing target and activities of the Japan Marketing Team (2/3 fte) ;
・Manage localizing efforts and other enablement materials in collaboration with the Global Marketing Team working closely with Localizing Marketing Specialist.
・Participation to the regional events occasionally;
・Actively participate in the implementation and update of the company CRM system in order to improve workflow and marketing campaigns;
・Assist in the company’s Japan events: SDA, trade show etc…
・Develop and execute a world-class communications program: Build a communications strategy that help to meet our Japan Affiliate objectives; measure, report, and present the initiative at all scale of the organization on the momentum of the communications program;
・Support relationships with the influencer community;
・Support internal and external communications as needed;
・Lead the relationship with our PR agency and ensure the program is supported appropriately and within budget.
・Bachelor’s degree or more;
・5/7 years of Marketing experience in an in-house or B2B experience is desirable;
・Good knowledge in CRM system;
・Excellent in team building, team and human management;
・Deep knowledge of the Japan dental business environment and an understanding;
・Shown ability to work independently and exercise good judgment in fast-paced, dynamic environments;
・Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization;
・Clear and confident interpersonal skills;
・Fluent in both Japanese and English (written and verbal);