18378 Senior Regional Segment Marketing Manager
・Primary district point of contact for utilization of the company’s technologies in research and academia, facilitating inbound and outbound communication, and ensuring alignment with internal stakeholders.
・Solicit and consolidate input from customers and field staff within the district to provide in-depth market analysis and insight regarding customer and market needs, issues and opportunities.
・Assist field district marketing & sales teams by providing guidance for product messaging and positioning and identifying target customers.
・Provide market information and analysis to the APJ directors/managers and/or Global Product Managers on a regular basis (monthly and/or quarterly).
・Proactively identify and enhance opportunities to improve customer satisfaction with the company’s products through sound technical, product and application knowledge.
・Work with other district marketing staff to coordinate the planning and execution of systems and applications product launches within the district, and to plan and execute other marketing communications, events and promotional activities.
・Coordinate local collaborations and proof-of-principle studies to generate proof statements and customer advocates for our technologies.
・Assess training needs and coordinate training opportunities across the district.
・Experience and understanding of genomic technologies and how they can be utilized in the academic and research markets
・Ability to evaluate new market opportunities.
・Excellent communication (verbal and written) skills
・Strong presentation skills
・Strong negotiation skills and ability to persuade
・Proven ability to lead and influence a broad spectrum of constituents (product management, sales, etc.) with divergent interests in order to create a defined and focused course of action
・Minimum of 5 years of related experience in marketing, sales, and/or market development in life sciences or related industries with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience
・Experience in new product development or product commercialization is an advantage