シニアマーケティングマネージャー【糖尿病領域】

Job Details

MAIN JOB DUTIES/RESPONSIBILITIES:
・Marketing plan & budget management: Develop and implement the marketing plan to accelerate the growth. Monitor and follow up on the execution plans and financials.
・Product management: Marketing mix strategy & execution, market intelligence, portfolio product management, demand forecasting, and ad hoc product & service challenges such as recalls, back orders and complaint handlings.
・Launch excellence: Product & program launches through effective project management, market landscape, segmentation & targeting, competitor analysis, product pricing, promo & communication, branding, and demand planning with smooth product transition.
・Enhancement of product peripheral environment for market growth: introduction of digital/software programs for core products, acceleration of digital transformation solutions for on-site digital/IT connectivity challenges collaborating with both internal and external experts.
・DTP/DTC activities to increase therapy awareness with compliant manner: Develop and execute external promotion and advertising campaigns to both HCPs and patients. Especially for DTP and DTC, explore opportunities to expand the market through those activities while complying with laws & regulations.

JOB QUALIFICATIONS:
・Bachelor’s degree in a business relevant discipline.
・MBA degree will be advantage
・Fluency in English and Japanese language

JOB EXPERIENCE:
・10+years working history in Medical device or healthcare market
・5+years of experience of Product Marketing and leading new product introduction in Japan
・5+years of experience leading/managing direct

REQUIRED MARKETING KNOWLEDGE AND COMPETENCIES:
・Market Analysis: Solid understanding of in country customer, healthcare market scheme, reimbursement system, supply chain & communication flow to patients through HCPs, competitive landscape, healthcare regulations and relevant market trends affecting assigned product/therapy portfolio.
・Customer Understanding: Strong ability to translate customer data into meaningful marketing insight, proficiency in segmentation & targeting and definition of stakeholder specific value propositions. Also, confidence in communicating to KOLs and external key stakeholders.
・Business & Financial Acumen: Processes in depth product & portfolio understanding, understands the pricing impact on profitability, uses appropriate metrics to measure performance of assigned product portfolio.
・Marketing Strategy: Competent in strategic marketing planning including market development, marketing mix strategy, brand positioning, and marketing communication strategy.
・Launch Excellence: Proficient in developing launch strategies, project management for NPI process, and tailoring the development of new offering towards the target customers segments.
・Commercial Enablement: Can create alignment within the commercial sales team and thus optimize market effectiveness for product portfolio, proactively manages demand planning & forecasting.

給与:経験・能力による(応相談となります)
就業時間: 9:00~17:30(所定労働時間7.5時間)
休日:土曜日、日曜日、祝日 、年末年始休暇(12月29日~1月4日)、フレックス休日(年2日)、年次有給休暇(入社初年度10日~最大年20日)、私傷病休暇(年10日)、慶弔休暇 、ボランティア休暇(年1日)、産前産後休暇、育児休職、介護休職、看護休暇(年5日)

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